October 23, 2016

New Vision....same brand!

New Vision....same brand!

First off I would like to thank each and every one of you for your ongoing support to the Fashion Community and to the Cherry Chic Designs brand.  It has been a challenging year with the economy, but we are making it through the other side.

 The Cherry Chic brand has gone through some slight changes based your feedback, I have shifted more towards a mix of classic designs and adding highlights from wrap apparel as well as focusing on designing investment pieces.  My design aesthetic still remains the same; to provide confidence with comfort and still creating classic favorites with unique flare.

 There will be some new and exciting things to come in new year such as, the Boss Lady Campaign, Focus Group sessions, styling tips, pop-up sales, special invites to pre-season collections before they hit the stores and much much more!

So keep an eye out as new things will be popping up to get you more excited for the things to come.

 The photo provided is from my Spring Summer 2017 collection, courtesy of Paola Guse Photography (www.paolaguse.com)

 If you have any questions, please feel free to email me directly.

Valrie Powell, Fashion Designer

February 15, 2016

Happy Valentines Day!!!


This is a day to remind ourselves and our loved ones, this day of love and appreciation, should be something practiced and celebrated everyday not just on this holiday. Love yourselves and love one another and enjoy the day!


March 01, 2015

Stepping out Celtic

March is here and only 17 days until St.Patrick's day! Since it lands on a weekday, most of you will be going to work during the day then heading out to the local pub for drinks with friends.  This simple transition from day to night transforms this look from office glam to casual chic.

February 16, 2015

February - The month of love

Hey guys, I will now be featuring an inspired style each month, this month was my very first month launching Cherry Chic Designs featured monthly style.  This months dress was inspired by the November 2014 issue of Fashion Magazine cover shot.  I loved the geometrical shapes and mix of colors.  Keep watching for what's happening next month!

Image result for elle canada taylor swift 2014 cover

December 14, 2014

Welcome to My New Website!

Hi, my name is Valrie, the owner and fashion designer for Cherry Chic Designs. My grandmother and mother are my true inspiration in becoming a fashion designer. They were born and raised in Jamaica and both worked as seamstresses for a living.

My mother came to Canada from Jamaica in the 70’s in order to create a better life, raising 5 kids on her own. As a very young child I remember my mother used to sew day and night with myself on her lap and one of my sisters by her knee while the others were in school. In every piece of clothing she made, she would put her blood sweat and tears to ensure she would create the most perfect final product for every one of her clients.

One of the reasons why I became a designer, was for carrying the Grandeson/Frater/Powell Legacy as a seamstress, the second was for me, having the liberty of fine tuning hand crafted clothing to fit my body type as well as others.

My business has been around for about 5 years now and I am at a point in my life asking myself where do I want to go from here? I certainly want to expand and bring awareness not only in Calgary but other areas as well. However I want to take a different approach by making the time in getting to know people on a personal level, hearing their stores of themselves, family, their jobs and their challenges and truly try to merge that with my brand.

I took a quote from a fashion tv series and in one of the episodes he said; “this isn’t just an industry of making dresses and pants and tops in pretty colors.....cuz you can make a pretty dress, but if you can make a pretty dress that changes the way a women feels about herself....that’s something else.”

That quote I will carry with me every day and use as a guide into every piece I create.  So come join me, from where I came from and onto the second phase of my journey!